Audit and positioning
Interviews, analysis of your materials and competitors, then your promise, your proof and your tone of voice, in a short document your teams actually use.
ExpertiseConsulting
Marketing and brand strategy consultancy.
I help business leaders decide what their brand should say, to whom, and how to hold that line over time.
What I do
Four assignments, one standard.
Marketing plan
The year's actions, their budget and their indicators. Prioritised, costed, realistic.
Sales materials
Brochure, pitch deck, sales arguments and case studies: materials your sales team actually uses, in meetings and at trade shows.
Content and social media
Web copy, newsletter, social media (LinkedIn, Instagram…) and SEO: regular content, written from your strategy.
My approach
Few documents, real decisions. Every assignment ends with clear choices your teams can apply without me.
How it runs
How an assignment runs.
- 01
Diagnosis
Interviews with leadership, your teams and customers, a close read of your figures, a review of your materials and competitors.
- 02
Strategy
Positioning, message and priorities, signed off with leadership.
- 03
Hand-over
Workshops with your teams so they own the choices and apply them.
- 04
Follow-up
Every quarter, I measure what has changed and adjust.
Other practices
A consulting project? Let's talk.
A first 30-minute call, free and with no commitment. I will tell you honestly whether I am the right person for your project.